A Step-by-Step Guide to Repurpose Your Content with AI

Content repurposing is a must-have skill for getting the most out of your online content.

But what exactly is content repurposing, and why should it be a key component of your content strategy?

This guide takes a close look at AI content repurposing and shows how it can change the way you create content.

By the end of this article, you’ll have simple, AI-powered strategies to scale how you create content.

What Is Content Repurposing?

Content repurposing means taking content you already have and turning it into new formats. This helps you reach more people and keep your content useful for longer.

For example, you can create content by turning blog posts into social media posts, video content, or short clips. Repurposing also includes editing your existing video content to make a new, better version. You can then share this content on different platforms like social media platforms to increase its reach.

Repurposing isn’t about taking shortcuts. You still need to prioritize quality above anything else. A well-thought-out content repurposing strategy boosts your brand, builds authority, and meets the needs of your target audience.

A dedicated content repurposing tool helps you repurpose content by automating many steps in the process. AI-powered tools can quickly analyze your existing content, extract key points, and suggest new formats that align with your target audience’s needs.

Revealing 5 Benefits of Content Repurposing

Content repurposing isn’t just a tactic—it’s a powerful way to grow in digital marketing. Giving new life to existing content helps businesses share their message with more people, reach new audiences, and boost their brand without much extra effort.

Repurposing for social media channels works especially well. It lets businesses adapt their content for different platforms, helping them increase engagement and expand their online presence.

Using repurposed content also relieves some pressure from creatives. Instead of making new content every time, they instead take past content and use it in different, newer ways.

This keeps it fresh, useful, and effective.

Let’s talk about five big reasons why content repurposing matters and why it should be a key part of your content strategy, especially for social media.

Boosting SEO Performance

One of the biggest benefits of repurposing AI content is that it helps improve your SEO. When you repurpose content, you create more chances for people to find it online.

Each time you adapt your content for a new format or platform, it boosts the chance of it ranking higher on search engines.

With the power of AI, you can make repurposing even easier by using features that allow you to find helpful keywords to rank for faster.

For example, turning a popular article into video content, infographics, or a series of social media posts creates more ways for potential customers to discover your brand through different search queries.

Also, repurposing content across various formats can build a network of linked pieces, which helps boost your website’s SEO.

Each repurposed piece can link back to the original content, making your overall content ecosystem stronger and more connected.

This keeps users on your site longer and signals to search engines that your site is a valuable resource, which can boost your search rankings.

Expanding Your Audience Reach

Content repurposing is also an easy way to reach more people and connect with a bigger group.

For example, a single article can turn into a series of tweets, fun video content, or even a podcast episode. This variety makes sure your message connects with people who enjoy different types of media.

Repurposing content also helps you get your message out on multiple channels. Even though the main message stays the same, using different formats other than written content lets you reach more people. This not only makes you more visible but also builds your brand’s trust and authority.

When you show up in different places and cater to different preferences, your brand becomes more recognizable to a wider audience.

Maximize Your Existing Content Investment

Maximizing your content investment is another great benefit of AI content repurposing. Creating quality content takes time, effort, and resources.

Repurposing with the help of AI lets you get more value out of that work by turning the original content into different formats. This way, instead of starting fresh each time, you’re building on what you already have.

For example, a well-researched white paper can be turned into blog posts, infographics, social media content, and even topics for webinars. This saves resources and helps your content reach more people.

Each new format can engage a different part of your audience, making the most of your original effort. Plus, this strategy keeps your content fresh and useful for longer, so you don’t have to constantly create new content.

Content repurposing is a smart way to make your content work harder and reach further, getting the most out of everything you create.

Build Your Brand Authority

Using repurposed content is also a great way to build your brand’s authority. When you share your content across different platforms, it helps reinforce your message and show off your expertise. The more people see your consistent, high-quality content, the more they’ll start to see your brand as a leader in the industry.

For example, if you turn a research report into blog posts, infographics, and social media posts, you can reach more people. Plus, it’s a great way to show off your expertise and knowledge on the topic.

This approach also helps build trust with your audience. When they see your brand in different formats, always sharing useful insights, they’ll start to feel more confident in your expertise.

Simplify Content Creation

Reusing and updating existing content takes less time than creating new content. With the help of AI, your content process can take much less time than ever.

You can also organize your content calendar with different formats of the same core content spread out. For example, you can offer a how-to guide on camping in multiple languages, share snippets of it in your social posts, and even offer long-form visual content tackling the same topic.

Repurposing also helps build a stronger content strategy. With existing content, you can keep your message and brand voice the same across all platforms, making your content marketing more effective.

4 AI Repurposing Tools You Can Check Out

Here are some AI-powered tools that can help you with content repurposing:

1. Repurpose.io

Source: repurpose.io

Repurpose.io is the perfect tool for making your content go further with less effort. It helps you turn your videos, podcasts, and live streams into bite-sized social media clips, blog posts, and more. It makes design easy and fun, even if you’re not a pro.

The best part is Repurpose.io does all this automatically, saving you tons of time. Whether you’re a creator, a marketer, or running a business, this tool ensures your content gets shared across different platforms without you lifting a finger.

Key features:

• Automatically shares your content across different platforms
• Connects seamlessly with YouTube, TikTok, Instagram, and more
• Saves you time with workflows that keep everything consistent
• Lets you use templates to match your branding and style

2. Canva

Source: canva.com

Canva makes design easy and fun, even if you’re not a professional. Whether you’re creating social media posts, videos, or presentations, Canva has all the tools you need to make your content look amazing.

It’s simple to use, and you don’t need any special skills. Plus, you can collaborate with your team in real time, so everyone stays in the loop.

Key features:

• Offers tons of templates for social media, presentations, and more
• Has an easy drag-and-drop editor that anyone can use
• Lets you collaborate with your team in real time
• Stores your logos, fonts, and colors to keep your designs consistent
• Makes video editing a breeze with pre-designed templates

3. Lumen5

Source: lumen5.com

Lumen5 makes it super easy to turn your written content into videos. Have a blog post or article? Lumen5 can transform it into an engaging video with visuals, music, and layouts that fit perfectly.

The AI takes care of the hard part by suggesting everything you need, so you just focus on making it your own. It’s the quickest way to add professional-looking videos to your content strategy without the stress of starting from scratch.

Key features:

• Converts text into videos with AI suggestions
• Includes ready-made templates for all kinds of platforms
• Lets you adjust layouts, visuals, and transitions to fit your style
• Comes with a huge library of stock photos, videos, and music
• Makes it easy to add your logo, fonts, and colors for branding

4. Descript

Source: descript.com

Descript is a game-changer for editing audio and video. It works like magic—you edit the transcript, and it updates the video or audio for you. When you need to trim a podcast, add captions to a video, or create clips for social media, Descript handles it all in one place.

It even lets you record your screen and create voiceovers with AI. Whether you’re making tutorials, podcasts, or videos, this tool makes everything faster and easier.

Key features:

• Lets you edit audio and video by simply editing the transcript
• Includes screen recording for tutorials or social content
• Offers AI-powered voiceovers with its overdub feature
• Automatically generates subtitles and captions
• Makes it easy to edit multiple audio and video tracks at once

6 Effective AI Content Repurposing Techniques

This section looks at different ways to turn one piece of content into multiple powerful forms that fit different platforms and audiences.

Let’s explore these effective repurposing techniques to breathe new life into your content.

1. Creating a Pilar Content 

Pillar content is a detailed piece that covers a big topic. It’s the base for your content strategy, and from it, you can create many smaller, related pieces.

Here’s how to create pillar content:

• Pick a broad topic: Choose a subject that matters to your audience and fits your industry. Make sure it’s broad enough to create several smaller topics from it.
• Create detailed content: Write a thorough piece, like a guide or a detailed whitepaper, that covers the topic completely. 
• Break it into subtopics: Split the pillar content into smaller, more focused topics. Each subtopic can become its own blog post, infographic, or video.

For example, a detailed guide on digital marketing can be turned into blog posts about SEO, social media marketing, content marketing, and more. This approach makes content creation easier and helps keep your content strategy consistent and connected.

2. Turning Your Blog Post into Video Content

Repurposing written content into some other form of media, such as turning blog posts into professional-looking videos, is a great way to repurpose.

With the growing popularity of visual media, content marketers would benefit greatly if they turn their blog content into engaging short clips and post them on popular video sites like YouTube and TikTok.

Here’s how to turn a blog post into an engaging video:

• Highlight key points: Go through your blog post and pull out the main ideas. These will be the core of your video script.
• Write a script: Turn the content into a short, engaging script for the video. Keep it clear and interesting to keep viewers’ attention.
• Add visuals: Use images, graphics, and animations that match the narration. Your visuals should make the video’s message easier to understand. You can use existing AI technology to help you create photos and video assets easily.
• Include branding: Make sure the video reflects your brand, using your colors, logo, and style.
• Pick the right social media platform: Adjust the video’s format and length based on where you’re sharing it, like YouTube, Instagram, or LinkedIn.

For example, a detailed blog post on “Effective SEO Strategies” can be turned into an informative video. The video would highlight key SEO tips, using engaging visuals and clear, simple narration.

3. Creating Infographics And Social Media Posts from Research Articles

Turning research articles into infographics is a smart way to make complicated information easier to understand and share. Infographics take heavy content and turn it into something fun and easy to follow.

Here’s how to make a great infographic from a research article:

• Highlight key data and insights: First, find the most important data from your research article. Look for statistics, trends, or findings that will grab your audience’s attention.
• Simplify and organize information: Break down the information into clear, short points. Arrange these points in a way that tells a simple story.
• Design for clarity and impact: Use clear and appealing designs that make the data easy to understand. Add charts, graphs, and icons to help explain your points.
• Keep brand consistency: Your infographic should match your brand’s look. You can do this by using the same colors, fonts, and styles that you usually use in your website or other content.
• Add context and narration: Include short explanations or descriptions next to the data to give more context and help your audience understand it better.

For example, a detailed research article on consumer behavior trends can be turned into an infographic that showcases key statistics and insights in a visually engaging way.

4. Turning Articles into Podcast Episodes 

Turning articles into podcast episodes is a great way to repurpose content. Podcasts let you connect with your audience in a personal way, and people can listen to your content while on the go. Here’s a simple way to turn your articles into engaging podcast episodes:

• Choose the right content: Pick articles that are interesting and easy to talk about. Topics that spark conversation or offer new ideas work well for podcasts.
• Make the article fit audio: Rewrite the article into a video script so it sounds natural when spoken. You can add personal stories, some commentary, and other explanations that you think would enrich the content.
• Plan your episode: Break the article into sections to create a clear structure. Include an intro, the main content, and a closing or call-to-action.
• Add your personal touch: Share your own thoughts and perspective. This makes the podcast feel more personal and engaging for listeners.
• Record and edit: Record your podcast. Focus on speaking clearly and maintaining a good pace. After that, you can edit the recording to improve the sound quality and cut out any mistakes or pauses. Reviewing the video transcript can also help you spot mistakes you might have missed.

5. Repackaging Long-Form Content into Email Series 

Turning long content into an email series is a great way to keep your audience engaged. It lets you send helpful content straight to their inbox, creating a more personal connection.

Here’s how to turn your content into an email series:

• Break up the content: Split your long content into smaller sections. Each section should focus on one main idea, making it easier for readers to follow.
• Write catchy intros: Start each email with something that grabs attention. You can also briefly mention what you talked about in the last email to keep things connected.
• Make it personal: Tailor the content to your readers. Include things like answers to their questions or advice that feels personal to them.
• Add clear calls-to-action: In each email, tell readers what to do next. Whether it’s reading the next email, checking out more content, or joining a conversation, make it easy for them to engage.
• Send emails regularly: Use email tools to schedule your series. Sending emails consistently keeps readers interested and excited for the next one.

Case Studies on the Success of Reusing Your Content

The GaryVee Content Model is a great example of how to make the most out of one piece of content. Gary Vaynerchuk, a well-known entrepreneur and social media expert, created this model to improve content distribution and engagement.

Here’s a simple breakdown of his strategy:

Basis of the Model

The GaryVee model is built on a “reverse pyramid” strategy. It starts with a single, substantial piece of ‘pillar content,’ such as a keynote speech, a vlog, or a lengthy blog post. This pillar content is rich in value and covers a broad topic in depth.

The reverse pyramid strategy is all about taking your main content and breaking it into smaller, focused pieces. You can turn it into short videos, quotes, images, tweets, and blog posts. This way, your content stays consistent and flows smoothly across multiple platforms.

Content Repurposing Hacks

Vaynerchuk uses a few clever hacks for repurposing content effectively. These include:

• Tailoring content snippets to fit the format and audience of different social platforms.
• Focusing on storytelling to make each piece engaging and relatable.
• Use feedback and engagement from users to guide content creation and repurposing.

Secret to Success

GaryVee’s secret is understanding what his audience wants and how each platform works. He makes sure every piece of repurposed content is optimized for the platform it’s shared on, which boosts engagement and reach. His focus on delivering value and telling engaging stories makes his content both interesting and easy to share.

Vaynerchuk’s approach shows how a smart, audience-focused strategy for content repurposing can lead to big success in digital marketing.

By starting with a solid piece of pillar content and breaking it down step by step, he gets the most out of his content and reaches a wide audience across many platforms.

This is a great example of how effective content repurposing can work when done right.

Your Content Creation Made Simple with Vocable

Ready to make content creation easier? Vocable has everything you need to manage your content marketing in one place.

Whether you’re working solo, creating for fun, or part of a busy content team, Vocable can help. It saves you time by automating tasks like brainstorming ideas, planning posts, drafting content, and publishing across all your channels. 

With AI-powered tools, you can refine and polish your content seamlessly without jumping between apps. Everything stays organized in one easy-to-use dashboard, making content creation faster and more efficient. 

Try Vocable today and discover how effortless content marketing can be! Sign up for free today!

FAQs About AI Content Repurposing

How is AI used to repurpose content?

AI helps repurpose content by turning one piece into different formats. For example, AI can turn blog posts into social media posts, videos, or even summaries. It saves time by automating the process of adapting content for various platforms.

Is repurposing content illegal?

Repurposing content is not illegal, but it’s important to avoid plagiarism. You should make sure the content is either your own or properly credited. Repurposing content can be done as long as it follows copyright rules.

What is the best tool to repurpose content?

There are many tools for content repurposing, but some popular ones include tools that use AI to transform text into videos, blog posts into social media snippets, or long-form articles into shorter summaries. The best tool depends on your needs, such as whether you want to focus on video, social media posts, or articles.

Is repurposing AI free?

Some AI tools for content repurposing offer free versions with limited features, while others may require a subscription for full access. It’s best to check the specific tool for details on pricing and free options.