10+ Best AI Tools for Content Writing | Unlock Your Writing Potential

Content craftsmen no longer put the same heavy mental load on the brain as before. 

A typical workday for most content writers now starts with a few mouse clicks or keyboard strokes, handing the day’s tasks over to AI. It’s like, “Hey, friend, mull over a few ideas about how my topic can be today,” or “Elaborate on this sentence with intriguing illustrations,” or, you know, anything.

And while your never-tiring, always-inspiring AI assistant is helping you out in the background, you have more time to drink your coffee, do some creative brainstorming, and come back to edit and polish AI suggestions instead of struggling with a blank page for hours.

Over 73% of B2B and B2C marketing executives use AI at their companies, with a whopping 85.1% of AI users referring to it for article writing and content creation. 

With this reality of everyone around relying on AI, aspiring content writers’ strategic edge is choosing the best AI writing tools for content writing, filtering through, at first glance alike, AI tools available. 

This article handpicks more than ten of the best AI tools for content writing for you—relying on expert insight and reviews from real people like you.  

Key Points

• AI in content creation is a reality that saves significant time and resources for content writers and, as such, should be used to its best potential.
• The market is so crowded with AI writing software that promises to deliver almost the same level of support that finding which AI tool suits your needs can be overwhelming.
• This article narrows your search to 10+ best AI content writing software with real-user reviews so you can choose from the best.

Here's Your Ultimate List of 10+ Best AI Tools for Content Writing

Note! The list of the best AI content writing tools below is based on users’ experience and tests of the current versions of the tools. Consequently, the list is subject to updates should any alterations occur in the features of platforms or new tools be introduced in the market. 

1. Vocable 

You’ll love:

• An A-Z solution for creating any content campaign, including ideation, planning, writing, and SEO optimization
• Wide range of templates for blog posts, Google Ads, case studies, essays, product reviews, and meta titles
• In-built keyword research and competitive analysis tools to improve search engine rankings 

Overview:

Vocable is the best AI content writing tool when it comes to covering the full cycle of content creation. From the ideation feature, which allows you to generate ideas for every type of content (blog post headlines, CTAs, offers, etc.) to real-time document health check that assesses the correctness, readability, and structure of your text, Vocable can replace many content writing tools you’d otherwise need. 

If you’re into SEO writing, Vocable’s built-in keyword research and competitive analysis tools will aid you in optimizing your content for search engine ranking. The platform researches top pages ranked for your provided topic, its keyword variations, and top queries, which greatly simplifies content creation for high-traffic keywords you need to gain a lot of domain knowledge about. 

Its writing assistant is powered by natural language processing (NLP), making it a reliable partner for generating human-like text. You can either import your hand-crafted initial draft for Vocable to polish or let it generate your writing from scratch with a freestyle AI editor. 

In any case, well-researched, long-form content will be ready in several minutes based on your prompt. By spending a bit more on fact-checking and editing, you can produce high-quality, evergreen content that will win clicks and shares, bringing more traffic to your site. 

You can sign up for a free trial of Vocable and test out the features for yourself!

2. OpenAI GPT-4 

Source: OpenAI.com

You’ll love:

• The newest model, GPT-4o, provides more natural and context-aware responses and overall improved results
• Multimodal model that accepts text and image inputs

Things to consider: 

• Available for paid users 
• Per token price

Overview:

OpenAI released GPT-4o on May 13, 2024. The model introduces significant upgrades over its predecessors, such as better comprehension of complex prompts, more natural and context-aware responses, and improved performance in diverse applications.

GPT-4o’s ability to handle larger inputs and keep track of context makes it great for content writing. It can produce clear and consistent drafts, even for longer or more complex topics. This helps writers create detailed articles or multi-section pieces without worrying about losing focus or missing important points. It saves time and makes the whole process easier.

You can check their pricing below:

Source: OpenAI.com

3. Writesonic 

Source: Writesonic.com

You’ll love:

• The AI Article Writer is model agnostic and is powered by industry-leading custom models
• A full stack of AI-based tools for content writing, SEO optimization, text editing, and more!
• Content generation in 25 languages

Things to consider: 

• Learning curve with the interface when you’re new to the tool
• AI response time and new screen loading are slow sometimes

Overview:

Writesonic is one of the more popular AI content writing tools to choose from when it comes to long-form SEO content. Though this platform is rich with templates and chatbots supporting different marketing channels, its Writesonic AI Writer 5.0 is the flagship feature. You can select the quality type you want and generate it accordingly.

Besides content generation, Writesonic offers an AI rewriter and paraphraser that can be used right inside your writing editor. The SurferSEO integration analyzes your content against top-ranked Google pages. You can also adjust the tone quickly from funny to dramatic.

Additionally, it supports content in around 25 languages. Meanwhile, tests show a continuous decrease in fluff and increasing uniqueness of generated content. 

What Writesonic still lacks is a quick and intuitive interface. You may find it difficult to navigate through too many templates, tools, and options. Additionally, new screens or complex prompts can take up to several minutes of AI response time, which could be a huge bottleneck for productivity. 

See their pricing below:

Source: Writesonic.com

4. ContentBot 

Source: Contentbot.ai

You’ll love:

• Content creation flow automation 
• Ability to upload many commands with a single CSV file

Things to consider: 

• You spend more credits if choosing GPT-4o
• Complicated interface

Overview:

Skipping some standard set of content generation features that ContentBot shares with other AI content writing tools, let’s move to the two unique offers you’ll love. 

Firstly, this platform comes with Flows Builder, a feature with 17 triggers, actions, and filters that allows you to automate the content creation process. What does it mean? You set a flow of triggers, like creating blog post topics at the start of each month and generating blog post outlines once a week for specific days, and ContentBot performs these actions for you on time.

This way, your continuous content production will be coherent and valuable.

Another accelerator of content generation is a CSV file import feature. Instead of copy-pasting one prompt after another, you can use this editor to assign ContenBot a bunch of tasks with one file upload.

For example, when uploading a CSV file where one column is topic ideas, the next one includes the top keyphrases for each topic, and the final one includes content length, you instruct ContentBot to create high-quality content according to all your requirements in bulk. 

Regarding cons, the interface could be easier and more intuitive. Additionally, you can use GPT-4 for an extra cost, which means consuming more credits than only GPT-3.5. 

Check out their pricing below:

Source: Contentbot.ai

5. SurferSEO 

Source: Surferseo.com

You’ll love:

• High-level support in SEO optimization
• Very easy to use

Things to consider: 

• Basic keyword research
• Expensive

Overview:

If you want to feel like a solid team of the best SEO experts is standing behind your content, hinting at what should be done to outrank your competitors, SurferSEO is the best AI tool for content writing. 

It analyzes your content against 500+ on-page signals like title, meta tags, keyword density, etc. With the help of machine learning models, it shows which areas can be improved for better ranking.

You can manually control which SERP results SurferSEO should include in its SEO analysis and recommendations. You can tell it to exclude the last five results on the first page of Google or include results for “people also ask” and so on. 

Once this platform gives recommendations, you can instantly edit your content and see the real-time changes in the optimization score. All the suggestions appear on the right corner of your editing document (which can be a Google Doc), so it’s extremely easy to follow. 

Though SurferSEO has a keyword research tool, it’s quite a basic one, and you’ll probably need to use a more advanced keyword research tool for better results. And yes, the pricing… it’s expensive, so there might be better fits for small businesses with tight budgets. Check it out below:

Source: Surferseo.com

6. Outwrite 

Source: Outwrite.com

You’ll love:

• Works right where you’re used to writing your content
• Advanced paraphrasing tool

Things to consider: 

• No templates for specific use cases
• Not helpful specifically for content generation

Overview:

If you’re looking for the best AI content writing tool specifically designed to help you generate written content from scratch, skip this one. But as your content generation process often involves editing and proofreading (and that’s no less important than content generation itself), Outwrite may come in handy.

It’s a browser extension that integrates with popular writing tools like Google Docs, Microsoft Word, and more. You don’t need to juggle between different writing tools and can use them right where you’re used to writing your content.

It gives you grammar and spelling amends, paraphrases, and synonyms, helping you reach your desired word count and accuracy level. To feel Outwrite’s full potential, don’t use its proofreading toolbox only (here, Grammarly or Hemingway may beat it), but its complete toolbox with a paraphrasing feature as well.

As you have already guessed, there are also no content generation templates. So, this AI content writer is a suitable choice for writers and bloggers who already have their topic ideas but need some help with editing and proofreading. 

Source: Outwrite.com

7. ShortlyAI 

Source: Shortlyai.com

You’ll love:

• Supports fiction and non-fiction content
• Offers superior content generation results

Things to consider: 

• Produces around 100 words at a time
• Prices went up after the Conversion.ai acquisition

Overview:

Once just a story shortener to fit busy readers’ schedules, ShortlyAI has transformed into an AI writing assistant that generates entire stories and articles. Conversion.ai (or Jasper’s owners, to be more precise) acquired it in 2021, and the tool is on an active journey to refine its content generation capabilities further.

An advantage here is that ShortlyAI can generate both fiction and non-fiction content with great accuracy. So, though there are no templates like other AI content writing tools have, your creative juices will be inspired here. 

There are two separate command sections to start your writing—long-form marketing content and any other creative story you want to generate. You should not expect a full draft to be generated at once. ShortlyAI processes around 100 words from your title or topic idea at a time. 

For some, that’s an advantage, as it allows them to move step by step and add their thoughts and ideas. But for others, it could be a disadvantage as it takes much time to generate longer text pieces compared to other AI content writing tools on this list. 

Many previous ShortlyAI users noticed the price increase in the platform’s pricing after the conversion to Jasper’s ownership. But note that it’s for higher output quality. See their updated pricing below:

Source: Shortlyai.com

8. Wordtune 

Source: Wordtune.com

You’ll love:

• Easy to use both in the software and as a browser extension
• Advanced rephrasing functionality

Things to consider: 

• No support for generating content from scratch
• No plagiarism check

Overview:

Wordtune is among the best AI content writing tools to help you express your ideas better. It focuses on paraphrasing your content for better clarity and impact. It’s suitable for writers and bloggers who want their audience to get their point right without reading lengthy texts.

It works when you start typing in the Wordtune editor or paste your already written text there. Then, using its natural language processing algorithms, it rewrites your sentences to be more concise, simpler, or more complex. So, it’s not a content generation tool but an editor and proofreader focused on making your ideas sound better. 

You can use it as a standalone software and browser extension. You can also set the style and tone for rephrasing, like asking the platform to make your content causal, formal, shorter, expanded, etc. 

Many users find it user-friendly, with rephrase suggestions popping up so you can easily choose your preferred rewrite options. However, there is no grammar check, which means you will need to use an AI writing tool like Grammarly to complete your text with perfect spelling and grammar. 

Check out their pricing below:

Source: Wordtune.com

9. Rytr 

Source: Rytr.me

You’ll love:

• Choose from over 40 AI templates to simplify and speed up your writing process
• Content writing portfolio support

Things to consider: 

• Long-form content generation needs improvement
• SERP analysis and keyword research tools are basic

Overview:

Rytr is an AI writing assistant designed to make content creation simple and efficient. With features like a tone-matching tool, it makes sure your content sounds like you or your brand.

Its in-line editor helps refine text, adjust tone, and tweak length effortlessly. For SEO, Rytr includes a meta title generator to craft titles that boost visibility and click-through rates.

Plus, with the Copyscape add-on, you can easily check for plagiarism, ensuring originality. Whether you need blogs, social media posts, or polished writing, Rytr streamlines the process.

Check out their pricing plans below:

Source: Rytr.me

10. Unbounce

Source: Unbounce.com 

You’ll love:

• 45+ templates for different marketing copy needs
• Writes content with little input from the writer

Things to consider: 

• Mostly focused on landing page content generation, not blog articles
• Users report having more templates will be better

Overview:

If you’ve ever encountered an AI-powered landing page creation assistant, you’re probably familiar with Unbounce. It was initially designed to create converting landing pages, with its AI writing assistant Smart Copy joining the party later. 

We’ve included it in this list of the best AI content-writing software for two reasons. Firstly, generating landing page content is becoming increasingly important content-wise. Secondly, its AI generator expanded to a large library of 45+ templates that no longer focus on landing page content only but also on many marketing use cases, including ideas for TikTok videos. 

Anyways, many users say more use-case-specific templates are needed, as when used regularly, one can feel the lack of diversity of templates. 

Also, though you can use the platform to create long-form blog content, it’s not the best AI tool for content writing in this case, as it’s more focused on landing pages. This means Unbounce is more about sales content rather than informational content. 

See their pricing plans below:

Source: Unbounce.com 

11. Jasper

Source: Jasper.ai

You’ll love:

• Generates natural text flow for long-form content, especially about the topics you frequently write about
• Intensive speed of innovations and adding new features

Things to consider: 

• You’re charged for generated words, even if you don’t use the output
• Strong need for fact-checking

Overview:

Jasper (formerly Jarvis) is a popular AI writing assistant with over 50 templates for tasks like social media posts, ads, case studies, and whitepapers.

The templates are organized into categories, making it easy to find what you need. While it’s great for short-form copy, many also use it for long-form content. Jasper learns your writing style over time, which helps make its output feel more natural and tailored.

For example, if you regularly write pet care blogs, Jasper will start adding smooth transitions and details that match your tone. It even suggests relevant info for your niche as it gets familiar with your style.

However, you’ll need to fact-check its outputs, as mistakes can happen. If you’re interested, you can check out their pricing plans below:

Source: Jasper.ai

12. Kafkai 

Source:Kafkai.com

You’ll love:

• The quality of outputs is sound if you do a little editing
• Categories are based on niches and topics rather than content types

Things to consider: 

• Little control over keywords, niche, or other details of the requested content
• The type of content you can create is limited

Overview:

Kafkai is an AI writing tool made to create bulk content quickly. You give it a topic, and it generates multiple articles with minimal input. For instance, you can ask it to write five articles about education, and it delivers them fast.

However, Kafkai isn’t ideal if you need detailed control over the content. It doesn’t let you set specific keywords, article length, or headings, which can make it limiting for business use.

The tool offers categories like music and fashion, making it easier to choose a focus without sifting through templates. It’s simple but not suited for niche writing or strict guidelines.

Kafkai works best if you’re okay with editing the content to match your needs. You can check out their pricing below:

Source: Kafkai.com

13. Nichesss 

Source: Nichesss.com

You’ll love:

• Create long-form content in seconds with a lightning-fast AI-powered editor
• Assisting in generating marketing ideas

Things to consider: 

• Limited customization options for generated content
• It may lack original ideas

Overview:

We’re wrapping up our list of top AI tools for content writing with a versatile platform that not only helps you create various types of content but also provides valuable support for generating marketing ideas.

The tool focuses on two main areas: content creation and idea generation. For the latter, it analyzes ad trends, social networks, and similar resources to offer fresh marketing ideas, including designs, advertising materials, and more.

As for cons, Nichesss uses limited online data to generate ideas, which might affect originality. For example, it can sometimes suggest ideas or content similar to what’s already out there, so you should watch out to avoid unintentionally ending up with plagiarized content. 

See their pricing below:

Source: Nichesss.com

Simplify Your Content Writing With Vocable AI

Take the hassle out of content creation with Vocable. Whether you’re a solopreneur, creator, or part of a growing content team, our AI-powered platform helps you ideate, plan, draft, and publish—all in one place.

• Publish across all your channels effortlessly.
• Access multiple AI models in a single, seamless editor.
• Focus on creating great content while we handle the rest.

Start your free trial today or watch our demo to see how we can support your content marketing campaigns!

FAQs About AI Tools for Content Writing

Can AI do content writing?

Yes, AI can handle content writing tasks efficiently. Using AI-generated content, businesses can create engaging articles, blogs, and even social media posts in just a few clicks. Tools like AI content generators and AI text generators help automate the writing process, saving time for content creators. These tools can adjust the tone and style to match your brand voice, making them ideal for crafting content for marketing campaigns.

What is the best AI tool to rewrite content?

The best tool depends on your needs. Many AI writing generators offer powerful features, such as generating AI-generated text that aligns with your brand voice. Some popular options also include a free tool or free version to try. Whether you are working on blogs or marketing campaigns, AI tools simplify rewriting tasks with just a few clicks.

Is ChatGPT the best AI for writing?

ChatGPT is a great tool for general-purpose writing, but if your focus is on SEO writing, Vocable stands out as a better option. While ChatGPT can generate high-quality AI-generated text for various needs, Vocable is specifically designed to help writers optimize content for search engines.