Set Up A New Brand Profile Using a URL

Setting up your brand profile in Vocable.ai using your website ensures an accurate, AI-driven representation of your brand. Our AI scrapes and analyzes the content on your website to generate a comprehensive brand identity, including your messaging, audience, and content themes. Follow these steps to set up and refine your brand profile effectively.

<Watch our brand tutorial here>

Step 1: Access the Brand Module

1. From the left navigation panel, click on Brand.
2. Select Create New Brand from URL.
3. Enter your website URL with https:// (e.g., https://yourwebsite.com). If you do not include https://, the system will not process the URL correctly.
4. Click Continue to allow Vocable’s AI to analyze your website.

Step 2: AI Scraping and Brand Analysis

Once you submit your website, Vocable’s AI will:

• Extract Brand Elements: Identify your mission statement, value proposition, and key messaging.
• Analyze Content Themes: Detect primary topics, keywords, and expertise areas covered on your site.
• Identify Audience Characteristics: Determine who your content speaks to based on language and structure.
• Define Tone & Voice: Assess writing style and tone across different sections of your website.

Step 3: Review and Edit Your Generated Brand Profile

After the AI completes the analysis, you will see a structured brand profile. It is essential to review and refine the generated content to ensure accuracy.

1. Brand Name: Verify that your brand name is correct.
2. Brand Description: Ensure the AI-generated description accurately reflects your business.
3. Core Messaging: Edit and refine the key brand statements for clarity and consistency.
4. Audience: Adjust the audience categories if needed.
5. Brand Voice: Use sliders to tweak the AI-detected tone (e.g., Professional ↔ Casual, Technical ↔ Simple).
6. Content Pillars: Review AI-suggested themes and make necessary modifications.

Step 4: Set Up Content Pillars & Distribution Channels

1. AI generates recommended content topics based on your website’s existing content.

2. Customize the subtopics and keyword clusters.

Step 5: Save and Continuously Refine Your Brand Profile

1. Click Save to store your brand settings.
2. Return anytime to refine, update, or adjust your brand profile as your business evolves.
3. The AI will continue learning from your edits, improving accuracy over time.
4. Utilize AI-generated insights and suggestions to optimize your content strategy.

Troubleshooting & FAQs

Common Issues and Fixes

• Brand Not Detecting Properly? Ensure the URL includes https:// and is a text-heavy site.
• Inaccurate Brand Elements? Manually refine the brand description, messaging, and voice settings.
• Content Pillars Don’t Match? Edit suggested topics or add new ones for better alignment.
• AI Analysis Taking Too Long? Refresh the page and check if the brand has been generated.